Educational Sessions at ASD Las Vegas

The Internet Merchants Association is coming back to Las Vegas in August! As always, we are providing some excellent educational classes for the attendees of the ASD Trade Show. All IMA members are welcome to attend the sessions which are being held on Monday, August 1, and Tuesday, August 2, 2011 at the Las Vegas Convention Center. This year, we have some new speakers joining us and we are looking forward to their presentations. If you are planning on attending the ASD product sourcing show, make time to visit us in room N109:

Monday, August 1, 2011:

9:00 - 10:00
SPEAKER: Burne Hill of ProSocial Media Design

Building Your Brand With Facebook and Twitter

Businesses world-wide have jumped onto social media platforms like Facebook and Twitter to connect with customers and potential customers.  Social media sites offer businesses the ability to be visible to the online community. Learn how to build your brand and increase your business using the latest social networking tools and trends.

10:30 - 11:30
SPEAKER: Helen Fang of Vendio

The Good and the Bad of Low Cost Web Stores

Hiring a web designer can be a daunting task. Who can you trust? Who will give you the best web site for your e-commerce store? One way to build a web presence is through the use of low cost web stores. Learn how to separate the good from the bad when choosing a low cost web store platform.

12:00 - 1:00
SPEAKER: Alex Hackbart of Miva Merchant

7 Must Haves for Your E-commerce Web Site

When you are building or redesigning an e-commerce web site, there is so much to consider. From datafeeds to automation, email marketing to shipping, today’s web stores need the latest and greatest in features to propel their growth.  Learn what you can add to your site to make it the best for both you and  your buyers.

1:30 - 2:30
SPEAKER: Pat Pepe of West Florida Components

Square One: The Basics of Online Selling

Building a web presence is a necessity for retailers around the globe.  There are many components of setting up shop online. Do you need an informational site? Do you want to sell products? No matter the goals of your site, there are a few basics that every site owner needs to know. Learn the basics from the ground up.

Tuesday, August 2

9:00 - 10:00
SPEAKER: Jason Kole of Kole Imports

Dropshipping: The Pros and the Cons and How Not to Get Conned

E-commerce sellers have embraced dropshipping as a proven avenue for product sourcing and fulfillment. Dropshopping can provide the ability to grow your product line with minimal effort and capital. Find out what to look for in dropshippers so that you can build a solid and beneficial relationship.

10:30 - 11:30
SPEAKER: Helen Fang of Vendio

10 Things That Buyers Are Looking For on E-commerce sites

Large e-commerce sites like Amazon and eBay have set the standard for online shoppers. Whether you are building a new site or redesigning an old one, there are a few things that every site must have to attract and retain the new breed of online buyers. Learn what your site needs so it can be at the top of every buyer’s ‘must visit’ list.

12:00 - 1:00
SPEAKER: Alex Hackbart of Miva Merchant

Analytics: Analyzing Data to Maximize Profits

Businesses all need data to make important decisions regarding their growth, processes and goals. As an online seller, what data can you use to make these crucial decisions? Where is the best place to get it? Learn about the methods and tools you can use to analyze data and grow your business. It’s easier than you think!

1:30 - 2:30
SPEAKER: Pat Pepe of West Florida Components

Take it to the Top: Get Your Site Ranked High in the Search Engines

To compete in the e-commerce world, your site needs to rank high in the search engines. So how can you make your move against your competition – including the big brands? How much time do you need to spend on optimizing your site? Learn the best and fastest ways to get your site moving in the right direction in the search engines.