Tips for Increasing Traffic to Your eBay Listings

The eBay message boards are filled with posts by sellers about how eBay’s new Best Match has taken seller’s items and made them nearly invisible to buyers. The result, of course, is a decrease in sales.

Trying to adapt to Best Match is a challenge for sellers and although time and energy should be put into maximizing Best Match results another essential course of action for eBay sellers is to rely less on eBay driving buyers to your listings and figuring out ways to drive buyers to your listings yourself.

I have compiled a list of ways to drive buyers to your listings to supplement Best Match. If any readers have any additional methods, please add them to the list.

Google Base Store Connector
Use Google Base Store Connector to get your listings indexed in Google Search results. Here is a link to the free program that will send your eBay listing info to Google: http://base.google.com/base/storeconnector/index.html

Alt Img Tags
This is a little bit of HTML code that you add to the photos that you have within your eBay listing. Search engines can only read text. If you add this little bit of descriptive HTML code to your images, your images have a descriptive text attached to them and this can possibly aid in increasing your listing’s search engine ranking and Google Image Search ranking.

Continue Reading 2 comments January 26th, 2009