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	<title>IMA Voices &#187; eBay</title>
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	<link>http://imamerchants.org/blog</link>
	<description>IMA Blog - Thoughts and ideas from our IMA members for online sellers.</description>
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		<title>IMA Announces 3rd Annual Conference Agenda</title>
		<link>http://imamerchants.org/blog/ima-3rd-annual-conference/</link>
		<comments>http://imamerchants.org/blog/ima-3rd-annual-conference/#comments</comments>
		<pubDate>Thu, 05 Mar 2009 14:50:10 +0000</pubDate>
		<dc:creator>Cyn</dc:creator>
				<category><![CDATA[IMA]]></category>
		<category><![CDATA[Other Venues]]></category>
		<category><![CDATA[Secrets to Success]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Thinking Outside The Box]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[eBay]]></category>
		<category><![CDATA[ActionBlox]]></category>
		<category><![CDATA[ASD/AMD]]></category>
		<category><![CDATA[Endicia]]></category>
		<category><![CDATA[Orange Soda]]></category>
		<category><![CDATA[Vendio]]></category>

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		<description><![CDATA[The Internet Merchants Association has announced their conference agenda for 2009 in Las Vegas, NV in conjunction with the ASD/AMD Trade Show.  There is still plenty of time to register, so be sure to go to www.imalasvegas.com right now and get signed up. You do not want to miss this conference packed full of information for increasing your online sales!

AGENDA: Updated 3/11/09

NOTE – The IMA is still adding more speakers, so times and speakers are subject to change.  In addition to the agenda below, there will be a Networking Suite open at Bally’s on Monday, Tuesday and Wednesday nights where you can meet the speakers and ask more questions!

March 16-18 Internet Merchants Assn. Las Vegas register @ , www.imamerchant.org &#038; www.imalasvegas.com Don’t miss out – Register TODAY!]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Tips for Increasing Traffic to Your eBay Listings</title>
		<link>http://imamerchants.org/blog/increasing-traffic-to-ebay/</link>
		<comments>http://imamerchants.org/blog/increasing-traffic-to-ebay/#comments</comments>
		<pubDate>Mon, 26 Jan 2009 20:08:07 +0000</pubDate>
		<dc:creator>Cyn</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[eBay]]></category>

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		<description><![CDATA[The eBay message boards are filled with posts by sellers about how eBay’s new Best Match has taken  seller's items and made them nearly invisible to buyers. The result, of course, is a decrease in sales.

Trying to adapt to Best Match is a challenge for sellers and although time and energy should be put into maximizing Best Match results another essential course of action for eBay sellers is to rely less on eBay driving buyers to your listings and figuring out ways to drive buyers to your listings yourself.

I have compiled a list of ways to drive buyers to your listings to supplement Best Match.  If any readers have any additional methods, please add them to the list.

<strong>Google Base Store Connector</strong>
Use Google Base Store Connector to get your listings indexed in Google Search results.  Here is a link to the free program that will send your eBay listing info to Google: <a href="http://base.google.com/base/storeconnector/index.html" target="_blank">http://base.google.com/base/storeconnector/index.html </a>

<strong>Alt Img Tags</strong>
This is a little bit of HTML code that you add to the photos that you have within your eBay listing.  Search engines can only read text.  If you add this little bit of descriptive HTML code to your images, your images have a descriptive text attached to them and this can possibly aid in increasing your listing’s search engine ranking and Google Image Search ranking.
]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Feedback &#8211; Is it even necessary anymore?</title>
		<link>http://imamerchants.org/blog/feedback-is-it-necessary/</link>
		<comments>http://imamerchants.org/blog/feedback-is-it-necessary/#comments</comments>
		<pubDate>Thu, 08 Jan 2009 17:15:57 +0000</pubDate>
		<dc:creator>Cyn</dc:creator>
				<category><![CDATA[Amazon]]></category>
		<category><![CDATA[eBay]]></category>

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		<description><![CDATA[Feedback is an issue that causes much angst to sellers both on eBay and Amazon.  Many times the negative feedback left is irrelevant to the transaction especially when the buyer has not even contacted the seller.  So I ask you – Is feedback even necessary in 2009?  How many buyers even review a seller’s feedback?  On Amazon the seller’s feedback is pretty much hidden, especially if the seller has the coveted “buy-box”.  It is also extremely lopsided since so few buyers actually leave feedback on Amazon.  On eBay many buyers do not understand the feedback percentages and don’t take the time to review the comments.  This is obvious when you see a seller with 89% feedback, yet all their 99 cent junk auctions have bids.

So what other mechanisms could replace feedback and help reduce scam sellers?  Both eBay and Amazon already have the mechanisms in place, they just don’t publish the information derived from these mechanisms to the buying community.]]></description>
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		<slash:comments>2</slash:comments>
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		<title>How to Fix The eBay Feedback Fiasco</title>
		<link>http://imamerchants.org/blog/fix-the-ebay-feedback-fiasco/</link>
		<comments>http://imamerchants.org/blog/fix-the-ebay-feedback-fiasco/#comments</comments>
		<pubDate>Wed, 28 May 2008 12:18:08 +0000</pubDate>
		<dc:creator>Cyn</dc:creator>
				<category><![CDATA[Other Venues]]></category>
		<category><![CDATA[eBay]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Feedback]]></category>

		<guid isPermaLink="false">http://imamerchant.org/blog/how-to-fix-the-ebay-feedback-fiasco/</guid>
		<description><![CDATA[Written by Cyn
I applaud eBay management for taking steps to &#8220;fix&#8221; feedback on the site.  The changes are in the right direction, but there are still some things that could be fixed to make feedback more fair for both buyers and sellers.  After much thought, I agree with the proposal that sellers should [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>Best Match &#8211; Podcast with IMA Member Larry</title>
		<link>http://imamerchants.org/blog/best-match-podcast/</link>
		<comments>http://imamerchants.org/blog/best-match-podcast/#comments</comments>
		<pubDate>Fri, 11 Apr 2008 21:27:33 +0000</pubDate>
		<dc:creator>Cyn</dc:creator>
				<category><![CDATA[IMA]]></category>
		<category><![CDATA[eBay]]></category>

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		<description><![CDATA[In my opinion, Best Match is one of the most significant changes that eBay has introduced in the last few years. It is designed to change the Buyer experience in a big way. And every time the buyer experiences changes, it presents a challenge for sellers.
There are three types of people in the world of ebay; those [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The eBay Dictionary</title>
		<link>http://imamerchants.org/blog/the-ebay-dictionary/</link>
		<comments>http://imamerchants.org/blog/the-ebay-dictionary/#comments</comments>
		<pubDate>Thu, 10 Apr 2008 20:11:41 +0000</pubDate>
		<dc:creator>Cyn</dc:creator>
				<category><![CDATA[eBay]]></category>

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		<description><![CDATA[You may have noticed that recently eBay has been making up definitions for words that have been in the English language for hundreds of years.  Only eBay&#8217;s new definitions only apply to Sellers, the traditional definitions still apply for buyers.
For example, the word Satisfied in DSR ratings means satisfied to buyers, or at least eBay [...]]]></description>
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		<slash:comments>2</slash:comments>
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