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	<title>IMA Voices &#187; Google</title>
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	<link>http://imamerchants.org/blog</link>
	<description>IMA Blog - Thoughts and ideas from our IMA members for online sellers.</description>
	<lastBuildDate>Thu, 26 Jan 2012 20:05:23 +0000</lastBuildDate>
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		<title>It&#8217;s that time again: Change your copyright date!</title>
		<link>http://imamerchants.org/blog/its-that-time-again-change-your-copyright-date/</link>
		<comments>http://imamerchants.org/blog/its-that-time-again-change-your-copyright-date/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 20:05:23 +0000</pubDate>
		<dc:creator>Pat</dc:creator>
				<category><![CDATA[Education]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[Secrets to Success]]></category>

		<guid isPermaLink="false">http://imamerchants.org/blog/?p=464</guid>
		<description><![CDATA[
It&#8217;s a pet peeve of mine: visiting an e-commerce web site and their copyright date is from last year &#8211; or even worse, it&#8217;s from 4 or 5 years ago. To me, that&#8217;s the sign of a web site that is not &#8216;fresh&#8217; or updated. Certainly Google and the other search engines are paying attention [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Tips for Increasing Traffic to Your eBay Listings</title>
		<link>http://imamerchants.org/blog/increasing-traffic-to-ebay/</link>
		<comments>http://imamerchants.org/blog/increasing-traffic-to-ebay/#comments</comments>
		<pubDate>Mon, 26 Jan 2009 20:08:07 +0000</pubDate>
		<dc:creator>Cyn</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[eBay]]></category>

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		<description><![CDATA[The eBay message boards are filled with posts by sellers about how eBay’s new Best Match has taken  seller's items and made them nearly invisible to buyers. The result, of course, is a decrease in sales.

Trying to adapt to Best Match is a challenge for sellers and although time and energy should be put into maximizing Best Match results another essential course of action for eBay sellers is to rely less on eBay driving buyers to your listings and figuring out ways to drive buyers to your listings yourself.

I have compiled a list of ways to drive buyers to your listings to supplement Best Match.  If any readers have any additional methods, please add them to the list.

<strong>Google Base Store Connector</strong>
Use Google Base Store Connector to get your listings indexed in Google Search results.  Here is a link to the free program that will send your eBay listing info to Google: <a href="http://base.google.com/base/storeconnector/index.html" target="_blank">http://base.google.com/base/storeconnector/index.html </a>

<strong>Alt Img Tags</strong>
This is a little bit of HTML code that you add to the photos that you have within your eBay listing.  Search engines can only read text.  If you add this little bit of descriptive HTML code to your images, your images have a descriptive text attached to them and this can possibly aid in increasing your listing’s search engine ranking and Google Image Search ranking.
]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Be Notified When Your Website is Linked To &amp; Indexed</title>
		<link>http://imamerchants.org/blog/notified-when-website-linked-indexed/</link>
		<comments>http://imamerchants.org/blog/notified-when-website-linked-indexed/#comments</comments>
		<pubDate>Mon, 17 Mar 2008 17:18:48 +0000</pubDate>
		<dc:creator>Cyn</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Secrets to Success]]></category>
		<category><![CDATA[Website]]></category>

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		<description><![CDATA[Wouldn’t it be nice to be automatically notified when your website has a new page indexed in Google, or when someone links to your site? Well this is very easy to do using the Google Alerts Beta! Here are the instructions for setting up a site wide Google index update Alert and a site wide [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Day 2 of IMA Conference</title>
		<link>http://imamerchants.org/blog/day-2-of-ima-conference/</link>
		<comments>http://imamerchants.org/blog/day-2-of-ima-conference/#comments</comments>
		<pubDate>Tue, 04 Mar 2008 15:19:13 +0000</pubDate>
		<dc:creator>Cyn</dc:creator>
				<category><![CDATA[Conferences]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[IMA]]></category>
		<category><![CDATA[ActionBytes]]></category>
		<category><![CDATA[Talk Market]]></category>
		<category><![CDATA[Wall Street]]></category>

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		<description><![CDATA[Howdy. Day 2 was very fast paced &#8211; my head is still spinning from all the information that was presented by the speakers as well as conversation with other members.
Upon registration, some of us received canvas tote bags compliments of BuySafe with the IMA logo on one side and the BuySafe Logo on the other. [...]]]></description>
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		<slash:comments>1</slash:comments>
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