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	<title>IMA Voices &#187; Home Business</title>
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	<description>IMA Blog - Thoughts and ideas from our IMA members for online sellers.</description>
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		<title>IMA Member Spotlight: The Gentle Bath &amp; Company</title>
		<link>http://imamerchants.org/blog/ima-member-spotlight-the-gentle-bath-company/</link>
		<comments>http://imamerchants.org/blog/ima-member-spotlight-the-gentle-bath-company/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 01:24:38 +0000</pubDate>
		<dc:creator>Shonali</dc:creator>
				<category><![CDATA[Home Business]]></category>
		<category><![CDATA[IMA]]></category>
		<category><![CDATA[Secrets to Success]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[brenda collins]]></category>
		<category><![CDATA[e-tail]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[the gentle bath & company]]></category>

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		<description><![CDATA[
Brenda Collins owns The Gentle Bath &#38; Company, and is a textbook case study in branding and marketing an e-commerce business. We sat down and talked with her.
How and why did you start selling online?
Before launching my business, I was an RN. I suffered an injury which forced me to &#8220;retire&#8221; from nursing, so to [...]]]></description>
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		<title>Advertising &#8211; Outside the Box</title>
		<link>http://imamerchants.org/blog/advertising-outside-the-box/</link>
		<comments>http://imamerchants.org/blog/advertising-outside-the-box/#comments</comments>
		<pubDate>Wed, 01 Aug 2007 01:39:06 +0000</pubDate>
		<dc:creator>Cyn</dc:creator>
				<category><![CDATA[Home Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Thinking Outside The Box]]></category>
		<category><![CDATA[Website]]></category>

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		<description><![CDATA[There are many ways to advertise a website. The traditional ways are to buy Google Adwords, participate in a link exchange, submit your site to all the search engines, etc. These are all good ways to advertise; however, why not think outside the box?
We sell swimsuits. We have been brainstorming ways to get the product [...]]]></description>
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		<title>Marketing to Buyers</title>
		<link>http://imamerchants.org/blog/marketing-to-buyers/</link>
		<comments>http://imamerchants.org/blog/marketing-to-buyers/#comments</comments>
		<pubDate>Wed, 25 Jul 2007 03:30:22 +0000</pubDate>
		<dc:creator>AuctionChex_Eddie</dc:creator>
				<category><![CDATA[Home Business]]></category>
		<category><![CDATA[Thinking Outside The Box]]></category>

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		<description><![CDATA[In February 2007, IMA held its first conference in conjunction with the AMD/ASD tradeshow in Las Vegas.  As part of IMA’s conference, speakers from Amazon, eBay, Google, Marketworks, PayPal, and several other ecommerce companies spoke on a variety of topics.  Here is a recap of the salient points from the Marketing to Buyers seminar given [...]]]></description>
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