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	<title>IMA Voices &#187; Marketing</title>
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	<link>http://imamerchants.org/blog</link>
	<description>IMA Blog - Thoughts and ideas from our IMA members for online sellers.</description>
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		<title>Timing is everything when it comes to email marketing</title>
		<link>http://imamerchants.org/blog/timing-is-everything-when-it-comes-to-email-marketing/</link>
		<comments>http://imamerchants.org/blog/timing-is-everything-when-it-comes-to-email-marketing/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 21:59:58 +0000</pubDate>
		<dc:creator>Pat</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[Email Campaigns]]></category>
		<category><![CDATA[Email Marketinging]]></category>

		<guid isPermaLink="false">http://imamerchants.org/blog/?p=459</guid>
		<description><![CDATA[Written by Pat
So you’ve spent a day or two putting together a slick email that you are sure is a winner; you’ve edited the subject line until you were bleary-eyed and now comes the big question: What is the best time to send out a marketing email to your opt-in email list?
Sending out your customer [...]]]></description>
		<wfw:commentRss>http://imamerchants.org/blog/timing-is-everything-when-it-comes-to-email-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Keeping Your Marketing Strategy Fresh</title>
		<link>http://imamerchants.org/blog/keeping-your-marketing-strategy-fresh/</link>
		<comments>http://imamerchants.org/blog/keeping-your-marketing-strategy-fresh/#comments</comments>
		<pubDate>Thu, 21 Jul 2011 15:14:09 +0000</pubDate>
		<dc:creator>Pat</dc:creator>
				<category><![CDATA[Education]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[online sellers]]></category>
		<category><![CDATA[Secrets to Success]]></category>

		<guid isPermaLink="false">http://imamerchants.org/blog/?p=453</guid>
		<description><![CDATA[
Written by Pat &#8211; West Florida Components
The economy and consumer buying habits have significantly shifted in the last few years. In today’s competitive environment, it’s important to take a look at your marketing strategy on a regular basis. Evaluate what you are doing and take a hard look at what your competition is doing, too. [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How To Get A Great Logo For Your Ecommerce Business</title>
		<link>http://imamerchants.org/blog/get-a-great-logo-for-your-ecommerce-business/</link>
		<comments>http://imamerchants.org/blog/get-a-great-logo-for-your-ecommerce-business/#comments</comments>
		<pubDate>Thu, 13 May 2010 17:05:07 +0000</pubDate>
		<dc:creator>Cathy</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[cathy aggelopoulos]]></category>
		<category><![CDATA[crowdspring]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[snorkeling online]]></category>

		<guid isPermaLink="false">http://imamerchants.org/blog/?p=421</guid>
		<description><![CDATA[Those were the days
Growing up in the retail world, I was always taught that the most  important decision in your business was location, location,  location&#8230; remember those days?
When you run an Internet-based business, your &#8220;location&#8221; is nowhere&#8230; and everywhere. So what, then, becomes most important with this new &#8220;location&#8221;? In my opinion, branding. [...]]]></description>
		<wfw:commentRss>http://imamerchants.org/blog/get-a-great-logo-for-your-ecommerce-business/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>3 Ways To Use Your Email Signature to Market Yourself</title>
		<link>http://imamerchants.org/blog/3-ways-to-use-your-email-signature-to-market-yourself/</link>
		<comments>http://imamerchants.org/blog/3-ways-to-use-your-email-signature-to-market-yourself/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 12:00:15 +0000</pubDate>
		<dc:creator>Shonali</dc:creator>
				<category><![CDATA[IMA]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Thinking Outside The Box]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[shonali burke]]></category>
		<category><![CDATA[wisestamp]]></category>

		<guid isPermaLink="false">http://imamerchants.org/blog/?p=345</guid>
		<description><![CDATA[Remember how, in the &#8220;old&#8221; days, folks would &#8220;call on&#8221; others and, if they weren&#8217;t at home, they&#8217;d leave their calling card behind? I haven&#8217;t been able to find an academic reference to it, but it makes sense that the modern-day practice of exchanging business cards stems from there. And even in this highly electronic [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Tips for Increasing Traffic to Your eBay Listings</title>
		<link>http://imamerchants.org/blog/increasing-traffic-to-ebay/</link>
		<comments>http://imamerchants.org/blog/increasing-traffic-to-ebay/#comments</comments>
		<pubDate>Mon, 26 Jan 2009 20:08:07 +0000</pubDate>
		<dc:creator>Cyn</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[eBay]]></category>

		<guid isPermaLink="false">http://imamerchant.org/blog/tips-for-increasing-traffic-to-your-ebay-listings/</guid>
		<description><![CDATA[The eBay message boards are filled with posts by sellers about how eBay’s new Best Match has taken  seller's items and made them nearly invisible to buyers. The result, of course, is a decrease in sales.

Trying to adapt to Best Match is a challenge for sellers and although time and energy should be put into maximizing Best Match results another essential course of action for eBay sellers is to rely less on eBay driving buyers to your listings and figuring out ways to drive buyers to your listings yourself.

I have compiled a list of ways to drive buyers to your listings to supplement Best Match.  If any readers have any additional methods, please add them to the list.

<strong>Google Base Store Connector</strong>
Use Google Base Store Connector to get your listings indexed in Google Search results.  Here is a link to the free program that will send your eBay listing info to Google: <a href="http://base.google.com/base/storeconnector/index.html" target="_blank">http://base.google.com/base/storeconnector/index.html </a>

<strong>Alt Img Tags</strong>
This is a little bit of HTML code that you add to the photos that you have within your eBay listing.  Search engines can only read text.  If you add this little bit of descriptive HTML code to your images, your images have a descriptive text attached to them and this can possibly aid in increasing your listing’s search engine ranking and Google Image Search ranking.
]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Social Networking &#8211; What Every Business Needs to Know</title>
		<link>http://imamerchants.org/blog/social-networking-what-every-business-needs-to-know/</link>
		<comments>http://imamerchants.org/blog/social-networking-what-every-business-needs-to-know/#comments</comments>
		<pubDate>Wed, 14 Jan 2009 00:15:46 +0000</pubDate>
		<dc:creator>Cyn</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://imamerchant.org/blog/social-networking-what-every-business-needs-to-know/</guid>
		<description><![CDATA[Social networking in an online setting is dramatically different than in-person networking.

Traditional networking involves swapping business cards at monthly meetings and having occasional lunches with a few new acquaintances.

In an online setting, social networking is about forming a vast community of people with common interests, and meeting on a platform where you can interact frequently with the use of online resources and tools. Through the platform and tools available from the social networking sites, users can submit content such as blogs, videos, and photo albums that help bring large numbers of like-minded people together quickly.

The more open nature of social networking sites is in contrast to the anonymous forums and bulletin boards that were very popular earlier in the decade. Those sites are rapidly losing users to more social outlets like MySpace, Facebook and Twitter.

Since MySpace first came on the scene, social networking has exploded. All businesses, particularly online businesses, should be watching and reaching out to their customers through social networking sites.

So, the question is: Why should a business be represented on social networking sites?

It’s about reputation management.]]></description>
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		<slash:comments>3</slash:comments>
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