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	<title>IMA Voices</title>
	<link>http://imamerchants.org/blog</link>
	<description>IMA Blog - Thoughts and ideas from our IMA members for online sellers.</description>
	<lastBuildDate>Thu, 26 Jan 2012 20:05:23 +0000</lastBuildDate>
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		<title>It&#8217;s that time again: Change your copyright date!</title>
		<description><![CDATA[
It&#8217;s a pet peeve of mine: visiting an e-commerce web site and their copyright date is from last year &#8211; or even worse, it&#8217;s from 4 or 5 years ago. To me, that&#8217;s the sign of a web site that is not &#8216;fresh&#8217; or updated. Certainly Google and the other search engines are paying attention [...]]]></description>
		<link>http://imamerchants.org/blog/its-that-time-again-change-your-copyright-date/</link>
			</item>
	<item>
		<title>Timing is everything when it comes to email marketing</title>
		<description><![CDATA[Written by Pat
So you’ve spent a day or two putting together a slick email that you are sure is a winner; you’ve edited the subject line until you were bleary-eyed and now comes the big question: What is the best time to send out a marketing email to your opt-in email list?
Sending out your customer [...]]]></description>
		<link>http://imamerchants.org/blog/timing-is-everything-when-it-comes-to-email-marketing/</link>
			</item>
	<item>
		<title>Keeping Your Marketing Strategy Fresh</title>
		<description><![CDATA[
Written by Pat &#8211; West Florida Components
The economy and consumer buying habits have significantly shifted in the last few years. In today’s competitive environment, it’s important to take a look at your marketing strategy on a regular basis. Evaluate what you are doing and take a hard look at what your competition is doing, too. [...]]]></description>
		<link>http://imamerchants.org/blog/keeping-your-marketing-strategy-fresh/</link>
			</item>
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		<title>ASD Educational Sessions Now Available</title>
		<description><![CDATA[submitted by: Pat &#8211; West Florida Components
The Internet Merchants Association and its sponsors recently presented eight educational sessions to the ASD trade show attendees. The bi-annual sourcing show was held at the Las Vegas Convention Center with over 30.000 visitors in attendance.
Platinum and Diamond level sponsors including Vendio, Alibaba and MIVA Merchant were among the [...]]]></description>
		<link>http://imamerchants.org/blog/asd-educational-sessions-now-available/</link>
			</item>
	<item>
		<title>Get Found with TheFind: Increase Your Online Exposure</title>
		<description><![CDATA[Online shopping is growing by leaps and bounds, so it’s easy for online stores to feel lost on how to increase their visibility. With TheFind, however, getting your products found by shoppers is easy – in fact, we may already be sending you referrals!
Want to work with us to gain exposure online and optimize your [...]]]></description>
		<link>http://imamerchants.org/blog/get-found-with-thefind-increase-your-online-exposure/</link>
			</item>
	<item>
		<title>IMA Bronze Membership Now Free</title>
		<description><![CDATA[E-commerce moves so swiftly. Seems like just the other day we were talking about Google Checkout, and now we’ve got to figure out whether or not we’re going to use Facebook’s social plugins. And the list goes on, doesn’t it?
Because we at IMA are serious about the benefits we provide to ecommerce practitioners, we’re now [...]]]></description>
		<link>http://imamerchants.org/blog/ima-bronze-membership-now-free/</link>
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