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	<title>IMA Voices</title>
	<link>http://imamerchants.org/blog</link>
	<description>IMA Blog - Thoughts and ideas from our IMA members for online sellers.</description>
	<lastBuildDate>Wed, 10 Mar 2010 18:30:56 +0000</lastBuildDate>
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		<title>3 Steps To Creating Your Social Media Strategy</title>
		<description><![CDATA[
Editor&#8217;s note: This is a guest post from Shashi Bellamkonda of Network Solutions, who will be speaking at the 2010 IMA Conference next month. If you haven&#8217;t already, sign up here.
Whether it is jungle drums or smoke signals, humans have always improvised methods of communications and connections to each other. Village gatherings formed early social [...]]]></description>
		<link>http://imamerchants.org/blog/3-steps-to-creating-your-social-media-strategy/</link>
			</item>
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		<title>3 Ways To Use Your Email Signature to Market Yourself</title>
		<description><![CDATA[Remember how, in the &#8220;old&#8221; days, folks would &#8220;call on&#8221; others and, if they weren&#8217;t at home, they&#8217;d leave their calling card behind? I haven&#8217;t been able to find an academic reference to it, but it makes sense that the modern-day practice of exchanging business cards stems from there. And even in this highly electronic [...]]]></description>
		<link>http://imamerchants.org/blog/3-ways-to-use-your-email-signature-to-market-yourself/</link>
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		<title>Top 6 Reasons for E-Commerce Merchandise Returns</title>
		<description><![CDATA[Written by Pat
It&#8217;s a cost of doing business and a headache for a lot of online sellers: accepting merchandise returns.
There are valid reasons that we get returned merchandise from our online customers, but there are some times that costly returns can be avoided or prevented.
According to a recent Distribution Center Operations Report from The Supply [...]]]></description>
		<link>http://imamerchants.org/blog/top-6-reasons-for-e-commerce-merchandise-returns/</link>
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		<title>IMA Conference: Need a Reason To Register?</title>
		<description><![CDATA[Here is a preview of just one session from the 2010 IMA Conference&#8230;.

Have you ever shopped on a website and couldn&#8217;t find the checkout link? Have you wanted to add another product and couldn&#8217;t figure out how to do it? Were you required to fill out a lengthy registration form that seemed to never end? [...]]]></description>
		<link>http://imamerchants.org/blog/ima-conference-reason-to-attend/</link>
			</item>
	<item>
		<title>IMA Member Spotlight: The Gentle Bath &amp; Company</title>
		<description><![CDATA[
Brenda Collins owns The Gentle Bath &#38; Company, and is a textbook case study in branding and marketing an e-commerce business. We sat down and talked with her.
How and why did you start selling online?
Before launching my business, I was an RN. I suffered an injury which forced me to &#8220;retire&#8221; from nursing, so to [...]]]></description>
		<link>http://imamerchants.org/blog/ima-member-spotlight-the-gentle-bath-company/</link>
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		<title>Business Conference &#8211; How Do You Continue Your Education</title>
		<description><![CDATA[written by Cathy
We all think we are the best person to grow our business. The best person for SEO, the best web designer, the best IT person, the best at everything we do. But the problem is that your competitors think the same. The e-commerce industry moves so fast that it is actually impossible to [...]]]></description>
		<link>http://imamerchants.org/blog/business-conference-continue-your-education/</link>
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